Here is a teaser for the webinar:
China is a fast-moving, trend intensive cosmetic environment, according to Felicia Schwartz. Although Westerners are equally familiar with influencers, social media and live streaming, research shows that these channels of influence are respectively twice to 3 times more likely
to shape consumers purchasing choices in China.
Some of this has to do with China's group culture, which makes herd mentality more prevalent, some with its stage of development and consumer maturity where more consumers feel need for guidance and some with the intense competitive environment where looks are considered an asset and despite some relaxation amongst younger generations, strict beauty standards still prevail across the mainstream.
09:00 Welcome and opening remarks
Part 1: THE BATTLE OF PRODUCT AND EFFICACY COMPLIANCE IN CHINA
Product filing and efficacy trends in the first half of 2022 (Vicki Jia, General Manager of Enter-co) Interpretation of new product filing trends and efficacy trends from data
Compliance and safety of product formulations in the process of product development (Ivy Sun, Senior Compliance Manager of Enter-co, Certified Toxicologist in China)
How to fight the battle of product and efficacy compliance in China
How to ensure the compliance and safety of product formulations in the process of product development
How to comply with different efficacy claims and recommend related evaluation methods
09:55 Q&A Part 1
DIT activities, support and opportunities in China - Chunna Jiang and Ellie Guo, DIT
Part 3 : CHINA INSIGHTS AND REGULATORY LANDSCAPE
11.00 Questions and wrap up by 11.15