On September 28 CCUK held a joint webinar with the Canadian Cosmetics Cluster, fellow members of the Global Cosmetics Cluster group. Founder and CEO, Margarita Sidarova took us on a fascinating journey through ‘the Canadian cosmetics market from coast to coast’, highlighting the geographical areas and their differences/preferences. Click here for the full story.
Here are the takeaway messages from Margarita’s presentation:
Get to Know Your Canadian Market from Coast to Coast. There are many opportunities as long as you know what areas to target your products to.
Canada is not the USA and needs to be treated as its own separate English/French-speaking country.
Canada has strong retail opportunities, especially in professional haircare and skincare.
Canada is a great place to do manufacturing or to set up as a hub for North America. Canada has great logistics and a fantastic exchange rate.
The Canadian Acceleration Program (run by the Canadian Cosmetics Cluster) can help provide additional support for companies looking for direct market access with a program that will analyse your products as well as the company's business strategies and provide a direct market action plan.